ACX (Algonquin College Exchange) is a sub-brand I created to be used by a group of content creating students. It includes a simple package of logos and video bumper that they can apply to their work.
ACX has a much more modern feel than a lot of Algonquin College work, to ensure it aligns with the kind of work students will want to produce. Given that it’s a bit more of an independent and grassroots project, there was a bit more flexibility given to the brand. Algonquin Dark Green is paired with a glitch effect to achieve this look and feel.