The Future of Work is an initiative by Algonquin College in conjunction with the Learning Centre at 700 Sussex Drive. Creating the brand for the Future of Work was an interesting challenge because it had to be tied to the Algonquin College brand but also needed to be able to stand by itself.
The solution was to give it a unique typographic treatment and visual style that would stand out from the rest of the Algonquin brand, but also could be paired with Algonquin assets. Using colour and font weights that are not as predominant in the main brand achieved this look.